Jolie O'Dell at VentureBeat: Apple's press conference showed a brand unraveling
While today’s Apple event unveiled a couple new improvements to an expected lineup of products, it also revealed a certain sloppiness that was absent from former, Steve Jobs-led launches.
[…] I think today’s Apple event shows that perfectionism fraying a bit around the edges. The bad pun, the goofy logo, the weird product name — all of it pointed to a leadership that either didn’t understand or didn’t care about consistency in iconography.
A clinical (and somewhat devastating) unpicking of the predictable "Apple's on the slide without Steve" claptrap.
