Aside

What’s your URL

It’s been at least 12 years since I had to approve copy and artwork for a bus side. But back then I’m fairly certain that I would have wondered if there couldn’t be a better URL than the one used here. Was anybody actually expected to remember the /en/?

 

It’s no wonder that advertisers are using facebook.com/company and @twitter addresses so much if this is the best kind of landing page URL the web teams can come up with.

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